E-Mail

Cyber-NY empowers marketers and communicators by managing the e-mail process from design to delivery. We provide our clients with a comprehensive list management and e-mail solution ideal for customer relationship management, newsletters, marketing e-mails and direct response campaigns. An important part of our service is ensuring that your message complies with Federal marketing e-mail guidelines (CANSPAM ACT) by providing an opt-in / opt-out process as well as drafting all required disclosure text. We track our e-mail transmissions and can provide data on delivery, open rate, click-through and direct sales.

E-mail Services Provided:

• List Management
• Design Services
• Customization (Data Merge)
• Mass Transmission
• Tracking and Analytics
• List Acquisition
• Co-Registration Programs
• Digital Assets Hosting

Our Approach To Successful E-mail

 
Planning & Strategy
Cyber-NY works closely with clients to develop the best strategy to achieve the desired goals. We then make recommendations on technology, design, offers, incentives and overall approach.

 
Design
After the initial planning has been completed, Cyber-NY works with the client to perfect the message and bring it to life with compelling visuals and strong 'call-to-action.' We provide up to three rounds of creative concepts to determine a final format.

 
Asset Hosting & List Management
The finalized e-mail design is converted to an HTML/Text format and staged on our asset hosting server for integration with our reporting system. The client's database is imported into our list management system and integrated with an automated opt-in / opt-out system.

 
Testing & Transmission
Each e-mail campaign goes through preliminary testing to ensure tracking, layout and embedded links perform correctly. Upon client approval, the e-mail is transmitted from our BoomNetworks mail server. A transmission report detailing the number of e-mails transmitted and completion time is delivered to the client.

 
Tracking & Analytics
Cyber-NY provides clients with tracking data to pinpoint the total number of e-mails transmitted, delivered, viewed and clicked on. With the addition of server-side landing pages, additional information can be gathered including site activity and transactions.