Online Marketing

At Cyber-NY, we believe that the key to a successful website and a strong online presence begins before the site is launched. After all, even an outstanding website is only as effective as the marketing and strategy ideas that drive it. With this in mind, Cyber-NY develops highly functional sites with strong call to action features that drive visitors to complete targeted actions. We build a variety of data collection points for tracking visitor activity and encouraging interaction. This interaction includes subscribing to newsletters, updates and promotional offers as well as finding specific information and initiating a sale or direct contact. We also provide proven online marketing techniques to drive qualified traffic to your site and improve conversion rates by placing the right message in front of the right customer.

Services Provided:

Our Approach To Successful Online Marketing

Strategy Cyber-NY works closely with clients to develop a successful online marketing strategy built around a mix of services that can best achieve their specific goals. Our strategy service starts with looking at the structure of your existing website to find improvements in visitor interaction and then extends to opportunities in improved search engine rankings, e-mail communications, online advertising, public relations, affiliate marketing and beyond. Each service is evaluated on a weekly and monthly basis and optimized according to performance.

Search Term Advertising Cyber-NY can successfully manage and optimize your search term advertising efforts across multiple search networks including Google, MSN, Yahoo Search, Yellow Pages, and City Search. We can custom tailor your marketing message and keywords to direct specific traffic to a dedicated landing or offer page to further improve conversion and tracking.

E-mail Marketing Cyber-NY empowers marketers and communicators by managing the e-mail process from design to delivery. We provide our clients with a comprehensive list management and e-mail solution ideal for customer relationship management, newsletters, marketing e-mails and direct response campaigns. Click here to learn more.

Search Engine Optimization Site Relevance search engine optimization service by Cyber-NY can maximize your web site's visibility through improved natural rankings and paid placements across all major search engines. Generating qualified traffic is important to the success of any web site. Cyber-NY achieves this by developing a specific strategy matched to your organizations goals. Our strategy includes developing effective keywords, content and server side scripting as well as implementing proven methods that increase relevancy, target a specific audience and drive traffic to your site. [Download PDF]

Niche Directory Placements & Online Public Relations Beyond traditional search engine marketing and online advertising, Cyber-NY works with clients to secure editorial placements and directory listings. Unpaid listings have been shown to be more effective in communicating with potential customers and have the added benefit of naturally improving search engine rankings through higher relevancy.

Online Advertising Online advertising now extends far beyond the traditional banner to high performing contextual advertising, cost per call advertising, rich media and geo-targeted advertising. Cyber-NY assists clients in finding the best media opportunities and developing a library of the creative assets to reach their audience.

Affiliate Marketing There is truly strength in numbers! Tap into a network of websites that are currently in-touch with your specific audience. Affiliate marketing is a cost-effective method for selling retail or business-to-business services through an independent network of like-minded sites. Cyber-NY can work through an existing affiliate network or help your organization build it's own network.

Viral Marketing Provide a unique marketing piece with information or entertainment value and people will pass it on... and on and on. This is the viral effect that can be created by tying a unique (fun, interesting or value minded) message to a trackable 'send to a friend' feature. Cyber-NY has created downloadable desktop applications, games, greeting cards and dynamic brochures that encourage pass-along behavior. Our viral marketing campaigns have been recognized by Tech-TV, The New York Times and Direct Marketing News.

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