Images are a vital part of creating quality, engaging content online. People have short attention spans and no one wants to open a page only to find an unbroken wall of text staring back at them. Photos, infographics, illustrations and other images are a key way to supplement your text to make your page look attractive and consumable. And, as an added bonus, images have the potential to bring in more traffic through image search results.
However, to make this happen you need to optimize your images for search engines as well as human users. Lucky for you, the friendly folks at WooRank have created this guide to using images in a way that will complement the rest of your on page SEO.